Efforts To Promote Transparency In Online Advertising

Efforts To Promote Transparency In Online Advertising

The Federal Trade Commission this week examines the way digital media present paid ads to consumers. The growing sophistication of targeted online ads and efforts to ensure transparency.

Spending on digital advertising will total more than $40 billion this year in the U.S. Advertisers are relying less on banner ads at the top of websites to attract consumers and sell products. More and more, they're placing ads that consumers cannot always tell are ads. Often they look like news articles. The Federal Trade Commission has expressed concern that consumers are being misled. Tomorrow the FTC is bringing together advertisers, publishers and legal experts to discuss the growing use of sponsored content. Diane and her guests talk about transparency in online advertising and ongoing concerns about privacy.

Guests

Jeffrey Chester

executive director, Center for Digital Democracy.

Cecilia Kang

technology reporter, The Washington Post.

Jay Lauf

senior vice president, Atlantic Media; publisher, Quartz.

Paul Verna

senior analyst, eMarketer.

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