Presidential candidates today frequently use popular pieces of music as campaign "theme songs" often without approval from the musicians themselves. But using music on the campaign trail is not a modern phenomenon: it goes back to our earliest presidential elections.
The 2012 presidential election is still being deconstructed by campaign strategists, political scientists and future candidates. In a new book, veteran journalist Dan Balz offers a detailed postmortem of the battle waged between President Barack Obama and Republican challenger Mitt Romney. He brings new insights into the late-stage courting of New Jersey Gov. Chris Christie as well as Obama’s debate debacle. Balz underscores the unprecedented role of social media and data analysis in the race, and he explains what it all means for future American elections.
- Dan Balz chief correspondent at The Washington Post.
Read An Excerpt
From COLLISION 2012 by Dan Balz. Reprinted by arrangement with Viking, a member of Penguin Group (USA) LLC, A Penguin Random House Company. Copyright © Dan Balz, 2013. Originally excerpted in The Washington Post.
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