Wooing Women Voters

Wooing Women Voters

Women have emerged as the key undecided voters in this year’s presidential election. We analyze what women care about and how the candidates are trying to win them over.

Men and women have different views of this year’s presidential election. Most polls show Republican Mitt Romney holds a small lead among male voters, while President Barack Obama has a big lead among female ones. In the final six weeks of the campaign, women have become a key target for both sides. More women are registered, more turn out to vote and they are more likely to be undecided or “persuadable.” Democratic pollster Margie Omero and Republican pollster Christine Matthews describe what sorts of women could decide the November election. Bay Buchanan, a representative of the Romney campaign, and Stephanie Cutter, deputy campaign manager for Obama’s reelection, tell us how the candidates are trying to appeal to them.

Guests

Margie Omero

president and founder of Momentum Analysis, a Democratic public opinion research firm.

Bay Buchanan

adviser to the Romney Presidential Campaign.

Stephanie Cutter

deputy campaign manager for President Barack Obama's 2012 reelection campaign.

Christine Matthews

president of Bellwether Research.

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