Frank Luntz & Anita Dunn on Words That Work
Two prominent political strategists, one a Republican, and the other a Democrat, talk with Diane about why words matter. Frank Luntz and Anita Dunn explore how language is used to craft campaign messages and frame debates.
Democratic strategist and
former senior adviser to the Obama campaign
president, Luntz Global
author of "Win: The Key Principles To Take Your Business From Ordinary to Extraordinary"