Rob Walker: "Buying In" (Random House)

http://thedianerehmshow.org/shows/2008-06-11/rob-walker-buying-random-house
Rob Walker: "Buying In" (Random House)

Advertisers today have more channels of communication open to them today than ever before. But some think savvy consumers are making us more immune to marketing campaigns. A look at what we buy says about who we are.

Advertisers today have more channels of communication open to them today than ever before. But some think savvy consumers are making us more immune to marketing campaigns. A look at what we buy says about who we are.

Guests

Rob Walker

writes the weekly column "Consumed" for "The New York Times Magazine."

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Buying In: The Secret Dialogue Between What We Buy and Who We Are

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