Mark Penn: "Microtrends" (Twelve)

http://thedianerehmshow.org/shows/2007-09-18/mark-penn-microtrends-twelve
Mark Penn: "Microtrends" (Twelve)

The political strategist and pollster who coined the term 'soccer moms' talks about some of the many small and emerging groups in our society and what they may signal about political, economic, and cultural shifts ahead

The political strategist and pollster who coined the term 'soccer moms' talks about some of the many small and emerging groups in our society and what they may signal about political, economic, and cultural shifts ahead

Guests

Mark Penn

worldwide CEO of Burson-Marsteller and chief adviser to Senator Hillary Clinton's presidential campaign.

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Microtrends: The Small Forces Behind Tomorrow's Big Changes

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