Frank Luntz: "Words That Work" (Hyperion)

http://thedianerehmshow.org/shows/2007-02-01/frank-luntz-words-work-hyperion
Frank Luntz: "Words That Work" (Hyperion)

The Republican pollster who popularized the term "death tax" explains it's not what you say, it's what people hear.

The Republican pollster who popularized the term "death tax" explains it's not what you say, it's what people hear.

Guests

Frank Luntz

founder of The Luntz Research Companies. He is a Republican pollster, political and media consultant.

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Words That Work: It's Not What You Say, It's What People Hear

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