Barry Schwartz: "The Paradox of Choice" (Ecco)

http://thedianerehmshow.org/shows/2004-12-22/barry-schwartz-paradox-choice-ecco

Guest Host:

Steve Roberts
Barry Schwartz: "The Paradox of Choice" (Ecco)

Anyone who's just been to a shopping mall can tell you that there is such a thing as "too much choice." A psychology professor explains why it can sometimes be a better thing to have fewer options.

Anyone who's just been to a shopping mall can tell you that there is such a thing as "too much choice." A psychology professor explains why it can sometimes be a better thing to have fewer options.

Guests

Barry Schwartz

Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College

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