Alissa Quart: "Branded" (Perseus)

http://thedianerehmshow.org/shows/2003-02-11/alissa-quart-branded-perseus
Alissa Quart: "Branded" (Perseus)

Today's teenagers spend about $155 billion annually on clothes, CDs and makeup. Diane talks with journalist Alissa Quart about the ways companies get teens to buy their brand-name products.

Today's teenagers spend about $155 billion annually on clothes, CDs and makeup. Diane talks with journalist Alissa Quart about the ways companies get teens to buy their brand-name products.

Guests

Alissa Quart

author and journalist

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