Drug Marketing

Drug Marketing

A panel talks about changes in how drugs are marketed, from direct-to-consumer ads to patient education and support groups funded by pharmaceutical companies.

A panel talks about changes in how drugs are marketed, from direct-to-consumer ads to patient education and support groups funded by pharmaceutical companies.

Guests

Dr. Adrian Di Bisceglie

medical director of the American Liver Foundation and professor of internal medicine at St. Louis University

Mary Nell Lenhard

senior vice president for policy and representation at the Blue Cross Blue Shield Association

Dr. Michael Shaw

executive director of EthicAd, a nonprofit group formed to create standards for direct-to-consumer drug ads

Dr. Thomas Murray

fellow at the Hastings Center

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