Drug Marketing
http://thedianerehmshow.org/shows/2000-09-25/drug-marketing
A panel talks about changes in how drugs are marketed, from direct-to-consumer ads to patient education and support groups funded by pharmaceutical companies.
Guests
Dr. Adrian Di Bisceglie
medical director of the American Liver Foundation and professor of internal medicine at St. Louis University
Mary Nell Lenhard
senior vice president for policy and representation at the Blue Cross Blue Shield Association
Dr. Michael Shaw
executive director of EthicAd, a nonprofit group formed to create standards for direct-to-consumer drug ads
Dr. Thomas Murray
fellow at the Hastings Center
Please familiarize yourself with our Code of Conduct and Terms of Use before posting your comments.
