Guest Host: Lynn Neary

Faith Popcorn, one of the nation’s leading experts on consumer trends, discusses the growing importance of women in the world of consumer marketing. In her new book, she tells what researchers are learning about how women make purchasing decisions for themselves, their families and their businesses, and how companies are using this information to target their advertising to a female audience.

Guests

  • Faith Popcorn author and consumer trend expert

Related Links

Topics + Tags

Comments

comments powered by Disqus
Most Recent Shows

Islam, Extremism And The Role of Women

Tuesday, Mar 31 2015A Somali-born author and activist says a reformation of Islam is needed to address extremism and mistreatment of women. Diane and guests discuss the ongoing debate over the roots of Islamic extremism and the role of women in the Muslim world.