Historian Matthew Dallek looks at the history behind the Office of Civilian Defense, the country's first agency for homeland security, and the competing visions of those tasked with spearheading the department: New York City Mayor Fiorello La Guardia and First Lady Eleanor Roosevelt.
Guest Host: Lynn Neary
Faith Popcorn, one of the nation’s leading experts on consumer trends, discusses the growing importance of women in the world of consumer marketing. In her new book, she tells what researchers are learning about how women make purchasing decisions for themselves, their families and their businesses, and how companies are using this information to target their advertising to a female audience.
- Faith Popcorn author and consumer trend expert
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