Robert Gottlieb on his career as an editor and publisher, and a life spent among many of America's greatest writers.
Guest Host: Lynn Neary
Faith Popcorn, one of the nation’s leading experts on consumer trends, discusses the growing importance of women in the world of consumer marketing. In her new book, she tells what researchers are learning about how women make purchasing decisions for themselves, their families and their businesses, and how companies are using this information to target their advertising to a female audience.
- Faith Popcorn author and consumer trend expert
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