Journalist and self-described "comic sociologist" David Brooks discusses his new book. He created the term "Bobo," short for "bourgeois bohemians," to define today’s new upper class, who combine 60’s-era bohemian sensibilities with the bourgeois values of the yuppies. If you shop at Starbucks and Restoration Hardware… if you wear Patagonia jackets and drive an SUV through the suburbs… if you have the kind of anxiety that comes from having a high-status job with only a moderate income… you too may be a Bobo!


  • David Brooks columnist, "The New York Times"

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