Jean Kilbourne: "Deadly Persuasion" (Free Press)

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Kathy Merritt
Jean Kilbourne: "Deadly Persuasion" (Free Press)

Author and lecturer Jean Kilbourne discusses the techniques advertisers use to influence consumers. Her new book argues that women and girls are especially susceptible to advertising.

Author and lecturer Jean Kilbourne discusses the techniques advertisers use to influence consumers. Her new book argues that women and girls are especially susceptible to advertising.

Guests

Jean Kilbourne

author and lecturer

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